Here's an example: Let's say you're a business owner who needs photos for your website. You're a service-based business with 5-10 people on staff. You're located in an office in a professional building, with a sign outside. You want to convey a very professional atmosphere for your clients before they ever come to your office.
Often, the first place you'd head is a stock photography site. Sure, you can purchase a stock image of a family you've never met smiling in front of their new home, or a stock image of a receptionist smiling while talking on the phone. But that's not really your client and that's not really your receptionist! But, what if those were real people? The next client that comes in your door has already seen the face of your receptionist on your website - which puts the client at ease, makes them feel at home and makes a much bigger impact than a stuffy, stock image of a stranger!
I highly suggest considering a professional photographer to capture and build your library of custom stock images. It's an investment that you can use right away and rely on in the future. (And in the long run, you may even save money by not subscribing to a big stock photo site!) Typically at a shoot like this, I try to capture enough images so that the business can update their website now, but also have extras to trickle out slowly on social media or their blog for the next 6-12 months. I also suggest scheduling an annual "refresh" shoot, so your website images are always up-to-date and you continue to have new images for social media.
Here's a general list of photos I'd suggest for a small business that wants to build their own custom stock photo library:
Remember: Whatever you decide to do for your photography, just be sure that it is done in a professional way that reflects the service you provide. Low quality photography suggests a low quality of service!
For a commercial photography consult or custom quote from SkySight Photography, feel free to contact us!